Neon Fields – Rapid Development Environment

Neon Fields is a social media suite, designed to connect media, brands and fans through innovative Facebook apps.

The Upstream Digital Competition Manager (for Facebook, mobile and interweb).

The UD Competition Manager allows for brands to quickly and simply publish engaging Facebook  contests, quizzes, polls and user generated competitions, at a low cost, and with the freedom to fully customise and brand every element.

Full integration with the Facebook API means Like-gates, geo-fencing, data-capture, age restrictions, posting and sharing are all easily achieved.

Arnotts stores invited the capital’s most serious shoes collectors to the launch event of “The Shoe Garden” via email, with support in Facebook and other digital media.

More interesting reading from AMAS. Digital advertising is now the third largest category of advertising in Ireland behind press and TV, new data from Nielsen and IAB Ireland reveals, and is reporting robust double digit growth.

Nielsen data shows that the overall advertising market, excluding digital, fell in value in 2011, by 4% to €897 million. The most significant category drops were in outdoor and radio, each down by 9%, followed by cinema (8%) and press (6%).

Lily O’Briens chose Facebook to sweeten their fans experience…..

The Cork Racecourse Facebook page was active but marketing diva Mary couldn’t seem to get much past 5,000 likes……

An Post wants to help jolt the economy, and has rolled out a big “Do More” campaign through Javelin Direct – TVCs, press, posters…and quite a bit of digital……

Javelin Advertsing  (on behalf of  Bacardi Ireland) worked with Upstream to develop an engaging platform to promote the brand, the product and real-world activities. Check out the Bacardi Facebook Competition Manager App, running new Bacardi competitions every month

Upstream Digital are supporting the charity Connect Ethiopa this year by creating an online marketing strategy, and supporting website, for 12 hotels in the Lalibella region of Ethiopia.

Why do you need one?

To ensure your efforts and investment are adequate, appropriate, optimised,  targeted, effective and giving you the best return possible – maximised.

Find out more here.

(Like the picture of the new office  above? Nah – but the office is very close to Powerscourt -  so if you come for a meeting, we may just have to take you for a soup and salad there….).

Hot off the (Word) Press is the new website for enniskerry.ie, complete with the new “minisite” functionality available in WordPress3 for local clubs to have their own private or public minisite within the framework of the main site.

Interesting reading here in this survey from AMAS from last year -  How Irish marketers use digital.